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Andhra Pradesh - Visakhapatnam Printer Friendly Page   Send this Article to a Friend

Cable operators let down cricket lovers

Staff Reporter

VISAKHAPATNAM: The cricket enthusiasts in the city are in for a shock when the channels that beam the ongoing India-Australia cricket series are suddenly not available to them. The frenetic surfing of channels to watch V.V.S.Laxman’s great knock or Sachin Tendulkar’s 38th Test century on Thursday and Friday went in vain. No, there is nothing wrong with the channels. It’s the cable operators that let down the cricket aficionados.

The local cable operators have not renewed their contract with ESPN Software India Ltd, according to vice-president (affiliate sales) ESPN Software India Rajesh Kaul. While a major cable network’s contract expired on November 16 and its payment is pending despite repeated efforts, he says.

Two other operators also switched off ESPN, STAR Sports and STAR Cricket. Mr. Kaul said efforts had been made to sort out the issue and the first test between India and Australia was telecast in spite of the standoff. However, there was no positive response from the operators, he added.

“Despite regularly paying our subscriptions, we have been denied opportunity to watch the exciting stuff going on in Australia,” complains an angry cricket-lover.

The alternative available is DTH.

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