Tamil Nadu   

Pongal

Pongal is the most famous harvest festival of South India. The occasion symbolizes exchanging of gifts which multiplies the joy of the festival and helps to develop stronger bonds of love and affinity between friends, relatives and neighbours. All through the four days of the festival people pay a visit to their near and dear ones and exchange box of sweets or dry fruits and a thoughtful Pongal gift. Children are particularly excited about the festival. For them it is the time for wish fulfillment as all their elders are too eager to pamper them with the best of Pongal gift.

Corporates extend Pongal Gifts

During this festive season corporates express their gratitude towards their employees and patrons by giving a special Pongal gift to them. In villages, it is customary for farm labourers to get ‘Pongal Padi’ or ‘Pongal Parisu’ (Pongal Gifts) from their employees. Shopkeepers too greet their employees with bonus or Pongal gifts on the joyous occasion. Regular service employees in urban cities also receive Pongal Gift from their employers.

Shopping for Pongal Gifts

Market places are abuzz with activity during the time of Pongal as everyone indulges in massive gift shopping for all their dear ones. Shopkeepers announce special schemes and discounts to attract consumers. In tune with changing time, people have variety of gift options available to them and they take full advantage of this situation. Every year people turn more innovative with choice of gifts.

Printer friendly page  
Send this article to Friends by E-Mail

Stories in this Section

Call for bandh in Mettupalayam
“250 died in accidents last year”
Expedite works, says Collector
Hope on the horizon
Engineer found dead
A gesture for development of sports in rural areas
Call to open taluk police station in Aranthangi
‘Take steps to issue community certificates’
Two killed in accident
Youth fatally knocked down in Attur
Make hay
Point-to-point bus service
Drop free TV scheme
Bharat Nirman campaign from February 3
Students block road
Special Friends of Police scheme to be revived Law and order
Preparatory meeting for ‘Empower IT Campaign’
Helping industries save lakhs through energy audits
Tasty trunks
Speed up conversion
390 petitions received
Traffic hit as students block road
Students seek community certificates
Conductor saves driver, passenger
Three-day festival at KSR institutions
Recognising good work
Pongal
Let not diabetes be your master
Towards excellence
Assistive devices prove popular
Rehabilitation of STF victims begins
School building demolished, students sit out
Minister lauds Rajasthani community’s service
Corporation takes over part of land
Security stepped up in south Tamil Nadu
Steps to ensure safety of Palani ‘padayatris’
Reservoirs’ storage touches all-time high
Madurai gangster, accomplices held
Book release
School notes
Valorous event
Pouring out her woes
Unhygienic places
Award
Menacing lights
Screening postponed
What they say
U.S. to double support for anti-AIDS fight
Drive on to regulate share-autorickshaws
Hoax call
NIT-T to offer welders training course
“Future rests with biomedical scientists”
Bharathidasan varsity to set up laboratory of innovation
Subsidy distributed to private fish farmers
Three die in accident
Rehabilitation programme
35 GPS sets seized in Rameswaram
Cancellation of PM’s Lanka visit welcomed
AIDS campaign needs to focus more on rural areas: Anbumani
Security up in south Tamil Nadu
“Steps to set up port at Thirukuvalai”

Copyright © 2008, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu