The Hindu : Andhra Pradesh News : Swarovski makes a dazzling debut

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Thursday, Jan 10, 2008
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Andhra Pradesh

Andhra Pradesh

Swarovski makes a dazzling debut

Special Correspondent

It has 13 retail showrooms in different cities

PHOTO: P. V. SIVAKUMAR

Inviting: Dazzling crystals at the Swarovski showroom opened in Hyderabad on Wednesday. —

HYDERABAD: Welcome to the world of razzle- dazzle. If you are the one with an eye for Swarovski crystals to deck up your home or aspire to be in step with the times and pick up alluring and elegant fashion jewellery there is now an exclusive and the largest boutique of Swarovski India in city.

Swarovski, regarded as the leader in cut clear crystal, has emerged as a sought after brand globally with its finely sculpted, designed products with impeccable finish. Designed, manufactured and supplied from Wattens, Austria, Swarovski crystal for décor and fashion has caught the fascination of Indian consumers and has 13 retail showrooms in different cities apart from Hyderabad.

The boutique which was opened on Wednesday at Topaz Building, Punjagutta, has a wide range of exclusive and designer pieces under home décor, fancy, utilitarian, fashion jewellery and accessories segments. The draw of Swarovski lies in its exclusivity, premium value apart from its beauty and detailing, says Anindita Bhattacharya of Swarovski India.

Wide array

With changing lifestyles, disposable incomes, and aspirational value attached to Swarovski, the growth is good globally and in the fashion jewellery it is about 35 per cent, she says.

The collection has decorative floral, animal collections, figurines, vases, wine glasses and the range starts from Rs.2, 000 to Rs.5 lakh.

In the fashion jewellery, ear rings, pendants, chains, bangles, bracelets, rings, pins, brooches come in the range of Rs.5, 000 to Rs.1 lakh.

“Swarovski is next to diamond in brilliance but affordable and valuable for the fashion conscious,” she says.

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