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TVS Motor bets on new launches

— PHOTO: SHANKER CHAKRAVARTY

SHORING UP: Venu Srinivan, Chairman, TVS Motor Company, addressing a press conference in New Delhi on Saturday.

NEW DELHI: TVS Motor Company on Saturday exuded confidence that it would turnaround its fortune with a slew of launches in the next fiscal. It had put in place a strategy that would help the company overcome the pressure of declining sales volumes. However, the company had no plans to enter the four-wheel segment. Though it reported 40 per cent decline in motorcycle sales during April-December 2007-08, the company sees annual sales growing to touch the 1.7-million mark in 2008-09.

TVS Chairman Venu Srinivasan told reporters here that the company would revive and consolidate its position through new offerings that included LPG, CNG and petrol powered three-wheelers, pushing their sales globally from two million to four million units in next three to four years and focusing on new and innovative technologies.

“Lack of finance availability, especially in B and C towns, has led to a decline of 12 per cent in the overall motorcycle market during the current fiscal. The decline is more pronounced in the entry level segment, which slipped nearly 25 per cent. TVS has been largely dependant on this segment and has therefore felt the pinch,” he explained. He said the company would be launching a slew of products including a scooter, two motorcycles and three-wheelers in the coming few months.

Unfolding the future plans, He said that in the two-wheelers segment, TVS would first roll out ‘Flame’ pan-India by February, which would be followed by a new variant of 100 cc ‘Starcity,’ priced at Rs. 32,000 (ex-showroom), a fuel injection variant of its 160 cc bike ‘Apache RTR”and a new scooter later in the year.

In reply to a question, he said TVS had no intention of entering the four-wheel segment but at the same time lauded the Tatas for rolling out the ‘people’s car’. However, he maintained that the Rs. 1 lakh car would not have any significant impact on the two-wheeler market.

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