The Hindu : Business : NTC to revive entyce

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Thursday, Jan 31, 2008
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NTC to revive entyce

Staff Reporter

COIMBATORE: The National Textile Corporation plans to give a fillip to its retail marketing by developing new brands and reviving the exiting ones.

K. Ramachandran Pillai, Chairman and Managing Director, told reporters here on Wednesday that the corporation had 102 entyce showrooms across the country.

In an effort to revamp these, it planned a series of measures on direct marketing, branding, retail marketing, and value-added products.

The outlets would have a range of products, including garments and most of these would be from its mills.

The existing brands such as entyce would get a fillip and “We would like to develop new brands,” he said.

Brand building

The corporation would hand over five mills to joint venture partners in a couple of weeks. They planned to produce men’s casual wear, women’s wear and children’s wear too.

It had spent about Rs. 530 crore for modernisation of its mills and the production facilities had been upgraded. The corporation would be able to build a brand for the different products made in its mills and sell them through its retail outlets, he said.

The details for reviving entyce were yet to be finalised. Probably, a study would be conducted for this purpose, he added.

In Tamil Nadu, the corporation was modernising six units at a cost of Rs. 250 crore.

It would go in for repeat tender for reviving 12 mills through the joint venture route.

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