Online edition of India's National Newspaper
Thursday, Feb 14, 2008
ePaper | Mobile/PDA Version
Google



Karnataka
The Hindu E-paper

News: ePaper | Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous | Engagements |
Advts:
Retail Plus | Classifieds | Jobs | Obituary |

Karnataka - Bangalore Printer Friendly Page   Send this Article to a Friend

That is one pricey long-stemmed rose

Swathi Shivanand

Foreign Valentines push up the cost of local flowers

— Photo: AFP

EXPENSIVE: Employees of a Bangkok hotel posing with what is claimed as the world’s most expensive ‘Valentine’s Rose’, on Tuesday. The flower, priced at U.S. $ 72,800, comes from the Netherlands and is decorated with a 50 carat diamond necklace.

BANGALORE: If the roses you buy for your valentine are burning a deep hole in your pocket, you have only the people in Israel, the U.S., Germany and Japan to blame.

While these fragrant symbols of love usually cost more on Valentine’s Day, the prices of roses locally, this time around, have shot up because the demand [for roses] from other countries has grown phenomenally, Lakshmi Raju, Deputy Director in Department of Horticulture, told The Hindu.

Ideal agro-climatic conditions and inexpensive input material such as cheap labour mean that roses grown in Bangalore Urban district are priced at rates much lower than in markets across the world. As many as 32 companies in the city have exported nearly 50 million roses, earning an approximate Rs. 60 crore, during this export season between January 28 and February 7.

This Valentine’s Day, a single stem of the romantic flower costs a whopping Rs. 20, when the rate throughout the year is a mere Rs. 4 or Rs. 5. “People will be willing to pay even if we demand Rs. 25,” said Pranav, a florist on Queen’s Road, who like all other florists buys his goods from K.R. Market. In previous years, the price of a rose on Valentine’s Day was only Rs. 8, he said.

The nodal centre for export of roses is the International Flower Auction Centre at Hebbal and growers from places around Bangalore such as Hoskote, Doddaballapur, Magadi, Nelamangala, Kolar and Chikballapur do business here.

“The flowers we export are long-stemmed, about a foot long. They are grown in green houses, under controlled conditions. For local markets, the stem length is only between 3 inches and 6 inches, and are grown in open fields,” Ms. Raju said.

Forty per cent of the total exports from India comes from the State and are exported to the biggest flower auction centre, Aalsmer in the Netherlands.

Printer friendly page  
Send this article to Friends by E-Mail



Karnataka

News: ePaper | Front Page | National | Tamil Nadu | Andhra Pradesh | Karnataka | Kerala | New Delhi | Other States | International | Opinion | Business | Sport | Miscellaneous | Engagements |
Advts:
Retail Plus | Classifieds | Jobs | Obituary | Updates: Breaking News |


News Update



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | The Hindu ePaper | Business Line | Business Line ePaper | Sportstar | Frontline | Publications | eBooks | Images | Home |

Copyright 2008, The Hindu. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu