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Marketing summit begins today

NEW DELHI: Birla Institute of Management Technology is organising a two-day marketing summit in the Capital beginning Friday.

According to the Institute, the summit titled “Strategies for the Development of Masses” will project the innovative marketing strategies for the development of rural masses. Don Feil, president of Enterpriseworks, US, would be the main speaker at the summit on the importance of mass marketing in India. “Inclusive marketing looks at the poor not only as consumers but also producers who add economic value thereby impacting poverty,” said a BIMTECH release.

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