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Testing time for box office

Most of the recent releases have not fared well in the box office.

The reason – exam fever is on. Usually children coax or even bully parents into bringing them to the cinema. But March is an exception. Textbooks top the priority list, films take a backseat.

Sensing this mood, the industry too is playing safe. Many films are slated for release after the examinations.

Come April, and the counters should sport ‘house full’ boards again.

Shyama Rajagopal

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