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Reliance Retail to expand service back-up horizon

— FILE PHOTO

DIGITALLY YOURS: Brisk activity seen in a Reliance Digital store in Ghaziabad.

NEW DELHI: Setting its eyes on capturing a major share of the electronics and IT gadgets market, Mukesh Ambani-owned Reliance Retail has set its eyes on generating Rs. 15,000 crore revenue from the durables and electronics segments during the next 3-4 years.

Wanting to consolidate its position in retail, before the Government gives the nod to international players, Reliance Retail is on a store opening spree covering various segments, including jewellery, music, books, readymade garments, clothes, footwear and health sectors.

In the electronics and information technology (IT) segments, it will seek to attract customers through its customised “Reliance Digital and IStores” planned all over the country. The company plans to open 70 Reliance Digital outlets across the country. It had already opened outlets in Bangalore, Delhi, Mumbai and now in Gurgaon. Interestingly, seeking to expand the service back-up horizon, Reliance Digital has for the first time introduced ‘RelianceresQ’, an end-to-end solution related to technology products.

RelianceresQ, through a network of in-house service centres, will provide consumers with pre-sales and post sales support services.

According to Reliance Retail and Consumer Durables and Telecom CEO, Ajay Baijal, the company is eyeing business worth over Rs. 15,000 crore from the durables and electronics sectors. He said the company was targeting to capture about 10-15 per cent of the estimated Rs. 5,000-7,000 crore electronic goods market. The segment is growing at around 20-25 per cent annually.

The company would be happy if it had a market share of about 10-15 per cent during the next 3-4 years with the turnover likely to touch around Rs. 15, 000 crore, he said.

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