The Hindu : Business : Kent RO Systems to set up new unit

Online edition of India's National Newspaper
Friday, Mar 21, 2008
ePaper | Mobile/PDA Version

Business

Business

Kent RO Systems to set up new unit

Special Correspondent

NEW DELHI: Targeting a 25 per cent market share and turnover of Rs. 200 crore by 2010, water purifier maker Kent RO Systems has announced that it is setting up a new manufacturing unit and strengthening its countrywide dealership network. At present, it has 10 per cent share of the Rs. 1,000-crore market.

“The company already has two manufacturing units in Roorkee and Uttarakhand, with a combined capacity of two lakh units annually. The third unit is coming up at Greater Noida, entailing an investment of Rs. 15 crore and is likely to be operational in the next 12-14 months,” Mahesh Gupta, Chairman, told reporters on the occasion of the launch of the company’s new advertising campaign by its brand ambassador and film star Hema Malini.

Following the commissioning of the new unit, the total production capacity of the company would go up to four lakh units annually, he said.

The company has also introduced innovative products like Kent Ozone (vegetable and fruit purifier), Dental Jet (for dental cleaning), water dispenser and water softener.

Printer friendly page
Send this article to Friends by E-Mail

Business