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Friday, Apr 04, 2008
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Online edition of India's National Newspaper Friday, Apr 04, 2008 ePaper | Mobile/PDA Version |
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Tamil Nadu
LACKING patronage: The special sales outlet for unsold silk saris opened by Handlooms Department at Kancheepuram recently. KANCHEEPURAM: A new marketing effort, made by the Handloom and Textiles Department and the Kancheepuram District Cooperative Union, to clear unsold silk saris worth Rs.6.5 crore, seems to have failed to bring the desired results. Enquiries revealed that the department decided to set up an exclusive sales outlet for unsold silk saris that had piled up over a period of two to three years or even more in the showrooms of different Handloom Silk Cooperative Weavers’ Societies functioning in Kancheepuram. After a discussion with the Cooperative Union, which looks after the administration of the Handloom Weavers’ Societies, it was decided to set up this ‘exclusive and special sales outlet’ on the premises of the Kancheepuram Vallalar Silk Cooperative (KVSC) Society showroom on Gandhi Road. It was inaugurated by MLA Sakthi Kamalammal on February 8. In order to attract customers, it was also decided to offer 45 per cent rebate in the sale price of saris that were more than three years old. Rebate percentage was fixed at 35 for the saris that were less than three years old. To begin with, around 300 saris were moved to the outlet from 24 Societies (including the KVSC Society). However, around 100 saris were found defective and removed within a few days, the sources said. The sale, according to the sources, failed to pick up for two reasons — inadequate publicity and reluctance on the part of the KVSC Society staff to capitalise on the interest shown by the customers to purchase old saris. In order to substantiate their argument, the sources pointed out that the sales figure of saris, woven by the KVSC Society, which was almost in the red, had picked considerably after the inauguration of the ‘special sales outlet’ at their showroom. As this idea to help handloom silk sari manufacturing societies avoid spending their marketing skills and manpower in disposing of old stocks had failed to pick up, the sources said auctioning was the only option left to clear the old stocks, the sources said. The department would not find it difficult to get permission from the government in this regard as the Handlooms and Textiles Minister N.K.K.P. Raaja, while addressing a meeting at Iyyampettai near here recently, had said that old stocks at handloom societies in Salem had been auctioned.
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