Karnataka   

‘Mallige’ may soon spread its fragrance in the West

— Photo: G.R.N. Somashekar

WEST BOUND: The famed Karnataka jasmine is poised to please the Western olfactory senses.

BANGALORE: The famed jasmine varieties of Karnataka could soon spread its fragrance in the West with the International Flower Auction Bangalore (IFAB) exploring the possibility of diversifying into the traditional flower segment. Apart from Jasmines, Tuberose, Crossandra, Marigold, Chrysanthemum, Nerium and Champaka are being considered to be auctioned in the international auction yard in Bangalore.

A release from the Horticulture Department said that the cut flowers grown in Karnataka such as Rose, Carnation, Gerbera, Anthurium, Bord of Paradise, Orchids, Lilliums and others have a great demand in the international market. The traditional flowers are in demand in the domestic market. Established in 2003, the IFAB is the first international flower auction company in Asia.

In this regard, a meeting held recently discussed promotion of Indian flowers, both hi-tech and traditional, in the international market and providing market support, especially to traditional flowers, targeting the small growers besides establishing a cold chain at the international airport in Devanahalli, to facilitate export of flowers.

It also discussed linkage of the proposed traditional flower auction centres at Sirsi, Davangere, Udupi, Belgaum and Madikeri with IFAB.

The release said that a buyers’ interactive meet has been organised on Thursday at IFAB that will explore the possibility of increasing the number of buyers for cut flowers as well as traditional flowers and working out modalities for supply of fresh flowers, both cut and traditional, at the doors of florists/buyers in and around Bangalore, through refrigerator vans.

The meet will also explore the possibility of formation of associations of buyers of flowers with needed encouragement from the government and IFAB, for the mutual benefit of buyers and to improve potentialities of availability of flowers. It will also explore the possibilities of meeting day-to-day demands for flowers both domestic and international, and take preventive measures to avoid wastage of flowers.

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