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Thursday, Apr 24, 2008
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Online edition of India's National Newspaper Thursday, Apr 24, 2008 ePaper | Mobile/PDA Version |
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Tamil Nadu
It has been organised to sensitise urban consumers to rural India 
DIFFICULT CHOICE: Visitors looking at a lamp at the expo in Thanjavur on Tuesday. — THANJAVUR: S. Chinna Kullayappa is an artisan from Nimmapulakunta village in Ananthapur district in Andhra Pradesh. He has come to Thanjavur with his leather puppets, door panels, wall hangings, lampshades of various colours to the Gram Shree-Rural Wealth Exhibition organised by Periyar Organisation for Women Empowerment and Renaissance (POWER) at Ramanathan Mandram. Kullayappa is also an artist. He can stage Ramayana, Mahabharata epics with his leather puppets. “This is a rare art native to Andhra Pradesh,” he said. Like him, fifty other artisans from all over the country are here with their products. Kaliappan from Keela Puthuchery village in Nagercoil district of Tamil Nadu has come with his herbal products like Vettiver bath shrubbers, coconut shell dolls, fans and mats made of Vettiver. Poovammal of YMCA Rehabilitation Centre for Women from Moolachel in Kerala has come with her embroidery works like cushion covers, pillow covers and handkerchiefs. Suvarna artisan group has come from Kerala with dhothis and sarees unique to Kerala. Besides the fifty stalls earmarked for artisans, there are ten stalls for food items. The exhibition inaugurated on Monday will remain open till April 30. The product range includes herbal, handloom, handicrafts, leather, wood carving, food, pottery, jute, bamboo garment and embroidery. The exhibition, according to H. Parveen, secretary of POWER, has been organised to provide an opportunity for rural producers to sell their products in urban markets and through this sensitise urban consumers to rural India. It is also aimed at creating opportunities for producers to interact with urban buyers so as to understand their taste, preference and choice. Marketing skillsArtisans can also update marketing skills through workshops organised during the exhibition. They can also negotiate for bulk sale through buyer-seller meets organised at the exhibition. They can learn from each other. The exhibition sponsored by Council for Advancement of People’s Action and Rural Technology (CAPART) has a cultural side also. Cultural programmes are organised in the evenings to expose artisans and people to various folk art forms. On Tuesday, Malaisamy, a lecturer of Periyar Centenary Polytechnic College, performed Karahattam. Malaisamy learnt Karahattam due to his love for the folk art and has been performing at various places. People of Thanjavur can certainly benefit out of Gram Shree by purchasing various goods thus patronising rural artisans.
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