Tamil Nadu - Madurai   

Go for Gold

The northward surge in gold prices has impacted economies of many countries in many ways. As the price of crude oil and dollar directly affect the gold price, even a small change in price of any of these three will affect the other two. But the jewellery sales has also been affected, by the increase in gold price.

The effect this time is more than ever before, Except in some countries in the gulf region, where the jewellery sales gone up inspite the sharp rise in the price of gold, almost everywhere else in the world particularly in India, gold price is scaring jewellery consumers and shunning them away from fresh purchases.

Over all drop in the sales of jewellery across the country is above 30% and in some region evermore. The above drop this time is witnessed across the country from metros to tier II and tier III towns. Inspite of these situation now customers are suggested to buy or invest in gold bars, coins and ornaments with a long term perspective.

Those who are not looking to encash at every trigger point inspite of all these situation now the younger generation do prefer to buy gold jewellery of trendy and light weight jewellery which we have stocked, as you all know that the disposable income group is higher than the previous year. We have won the confidence of our customers who has helped us to reach our today’s stage. We provide them with adequate knowledge of what to buy and not to buy because our designs are unusual, contemporary, but almost importantly wearable.

We personally feel very optimistic about the future of modern light weight and sophisticated plain gold jewellery what we have designed to be worn and enjoyed rather than to be kept in a safe with BIS Hall Mark Certification.

It is surprising that though India consumes almost a fourth of the world’s gold production, the country plays only a marginal role in influencing policies pertaining to the precious metal’s pricing, output of quality. It is a situation that needs rectification.

With this as a premise, we examine the possibility if India can be a center for a bullion price fix.

Industry experts opine that if there is a will to leverage the acumen, infrastructure and market size, there is no reason why India / Mumbai cannot be a bullion fix center.

What is Carat and Karat?

The ‘Karat’ word is used to measure the purity of gold in US and throughout the globe.Pure gold unmixed with any metal is 24 Karat.

Since 24 Karat gold is too soft to be used we have to mix some metals to form a strong alloy of gold, which naturally, gold alloyed is less than the purity of 24 Karats.

For Example :

22 Karat gold contains 916 parts of gold mixed with 84 parts of gold in a gram which is equal to one grams ie 1000 Mgs in the same way by varying the amount and the nature of the metals mixed, we can change the colour of gold from Red, Yellow, Green and now we do sell white gold which is moving well.

916 = 22 Karat

87.5% = 21 Karat

75% = 18 Karat

What is KDM soldering?

KDM is not the correct definition for the exact symbol to denote the metal. Cadmium which is used in soldering gold jewellery. It helps gold to get soldered in a lower temperature.

Now we use a different type of solder called (CFS) Cadium Free Soldering. Since the BIS has banned the usage of Cadium in soldering gold jewellery.

The word Carat is used to measure weight of gem - stones. By international agreement, a Carat is equal to 200 milligrams, 5 Carats makes one gram ie.1000Mgs.The word Carat comes from the word locust or Carat tree in Greek.

The tree produces exactly the same and identical weight it has been used to weigh the gem - stones for thousands of years. For practical purposes 200 Milligram standard weight was proposed in 1907. By 1913 it was accepted as the legal standard in all the chief gem producing centers.

K.V.K.R. Prabaharan

Sri Jeyaprabha Jewellers, Madurai

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