Online edition of India's National Newspaper
Thursday, May 15, 2008
ePaper | Mobile/PDA Version
Online edition of India's National Newspaper Thursday, May 15, 2008 ePaper | Mobile/PDA Version |
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Tamil Nadu
With the market’s renewed focus on aesthetics & visual appeal, Design has emerged as a big career launcher. Design is a burgeoning field of study and a sphere of professional activities globally where the mantras change day by day and Greenfield activities abound. The mantras being chanted at home these days are “design for India” and design wit h India”. What do such mantras entail for students who seek to pursue design as a career? They simply advertise the fact that boom time is here in India for students who seek to pursue a career in design. In India, the Ahmedabad-based National Institute of Design ( www.nid.edu) is considered the premier institution for design education. Since it was set up in 1961 close on the heels of designer Charles Eames delivering his India Report, Which set a first paradigm design policy to Prime Minister Jawaharlal Nehru, the IND has been a mill churning out students in graphic, textile, furniture and product, interaction design, animation, and video to fill the varied design professions that feed Indian industry. The other globally well-known institution catering to design students is the Industrial Design Centre which is part of the IIT, Powai ( http://www.idc.iitb.ac.in). The IITs in Delhi and Kanpur also offer Masters programmes in Industrial Design and IIT Guwhatai offer a Bachelors programme in design. Other institutions that offer programmes in industrial and product design are the Indian Institute of Science, Bangalore, and the Department of Industrial Design, School of indicators of the rising demand for product and industrial designers in the Indian industry. There is also the National Institute of Fashion Technology ( www.niftindia.com) which has several branches across India catering to students who seek to enter the fashion industry as designers. Down south, it has been 10 years since the Srishti School of Art, Design and Technology, Bangalore ( www.srishtiblr.org) began offering itself as an alternative, international centre of excellence in art and design education. Srishti is experimental in its multi disciplinary approach to design education and combines art, design and technology to create a new generation of artist-designers who can work across disciplinary boundaries.
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