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Italian firm ties up with Kraft Too

Special Correspondent

— PHOTO: RAJEEV BHATT

CHILD CARE: Luigi Lodi (left), Consultant-Strategic Planning and Communications, Okbaby SRL, Italy, and Ajay Chawla, promoter and CEO, Kraft Too, launching the former’s products in New Delhi on Wednesday.

NEW DELHI: Okbaby SRL, Italy’s leading manufacturer of bath, hygiene and safety products for children, on Wednesday announced the availability of its products in the Indian market.

“Considering that the Indian babies are quite active, child safety is a concern for every Indian parent. Our market research shows that there is a dearth of quality child safety products in India. We are confident that our comprehensive range of innovative child safety products meeting international quality standards will find favour with Indian parents,” said Luigi Lodi, Okbaby SRL’s Consultant (Strategic Planning & Communications) after unveiling the products here.

The company, having presence in over 40 countries, has tied up with Kraft Too to distribute its products in India.

All Okbaby products available in India are manufactured in Italy. According to Kraft Too’s Promoter and CEO Ajay Chawla: “The range of Okbaby products available in India includes practical and functional products for use both indoors and outdoors allowing families with small children feel comfortable wherever they are.”

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