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Mayurbhanj’s Mudhi to get GI registration

Staff Reporter

OUAT IPR Cell initiates efforts to get exclusive rights for three products

BHUBANESWAR: Many people in Orissa have relished the taste of Mudhi (puffed rice) of Mayurbhanj or ‘moong’ bean of Nayagarh or ‘urad’ bean grown in plateaus of Malkanagiri and Keonjhar districts umpteen times before, but attempts are now being made to protect their exclusivity.

Intellectually Property Right (IPR) Cell of Orissa University of Agriculture Technology (OUAT) has now decided to to seek Geographical Indications (GI) registration of these three products.

GI is recognition to manufactured product or a natural or agriculture produce from a geographical region or locality within the region that has unique qualities and reputation linked to the place of its origin.

"Though there are several unique agriculture products or their byproducts available in our State, we will start working on three products such as ‘mudhi’ of Mayurbhanj, ‘moong’ dal of Nayagarh and Biri Dal of plateau region of Malkanagiri and Keonjhar districts," Baburam Singh, in-charge of IPR Cell, said.

The registration would help provide protection to these products, he said.

Commercial rights

"The registered grower will have exclusive commercial rights to market the product in national and international level, nobody other than registered producers will be allowed to trade the commodity in the same registered name," Mr. Singh said.

Similarly, ‘Rasabali’ of Kendrapara district, turmeric of Kandhamal and scented rice of Kalahandi district are some other agricultural products are in radar of scientists, who are out to seek GI registration.

The GI registration efforts have recently gained momentum in the State with the IPR Cell of OUAT informing the scientists working in district level to start working on documentation of best practices or unique agricultural products of the State.

Awareness

The university is now in process of making aware their officials deputed in Krishi Vigyan Kendras (KVK) and farmers about the necessity of such registration and how should they proceed.

In national level, Darjeeling Tea of West Bengal, Kangra Tea of Himachal Pradesh, Mysore sandal soap, Mysore betel leaf, Pheni, the unique liquor of Goa and overall Basmati rice of greater Punjab and Tarai region have got registered in Geographical Indication Registration and Protection Act 1999.

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