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Duncans Tea ties up with Railways

NEW DELHI: Duncans Tea Limited (DTL) has entered into a host of innovative marketing and distribution tie-ups with the Indian Railway Catering and Tourism Corporation (IRCTC), Bharat Petroleum Corporation, and Hindustan Petroleum Corporation to reach out to more consumers across the country with their brand of tea products.

According to a company release, Duncans Tea has entered into a distribution tie-up with IRCTC to serve Double Diamond tea bags to all passengers travelling on select routes.

This tie-up will help the company tap the huge market potential provided by the Indian Railways.

DTL has also adopted unconventional marketing strategies with their exclusive tie-ups with Bharat Petroleum Corporation (BPCL) and Hindustan Petroleum Corporation (HPCL). DTL tea packets will now be available with the LPG suppliers when they go to deliver the LPG cylinders at every doorstep. In its endeavour to explore other distribution channels, Duncans Tea has also entered into a tie-up with CSD canteens of the Indian Army to cater to the armed forces even at remote locations.

It has also launched the tea brand ‘Sargam’ in the Army CSD Canteens at a lower price with the purpose of catering quality tea to the custodians of the nation. DTL has also tied up with Central Police Canteen, which is a new set-up to cater to other branches of the armed forces.

Speaking about the new tie-ups, M. C. Appaiah, COO, Duncans Tea, said the company was proud to be associated with these leading organisations and is actively exploring several alternative and innovative channels of distributions.

These distribution tie-ups will help us reach out to all sections, he added.

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