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New initiative by NDTV

NEW DELHI: NDTV has announced commencement of the first phase of its environment campaign, “Open Up Tomorrow, Today”, with the launch of an environment-based reality show and a website, www.green.ndtv.com, on the occasion of World Environment Day.

“India’s Environmentalist” will search for passionate environmentalists. The show will present the journey of short-listed candidates who will perform time-bound tasks and the winner will be chosen through public voting.

Entries for the reality show will be open between June 5 and July 5.

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