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‘Pranadata’ released

Staff Reporter

The documentary promotes voluntary blood donation

Photo: T. Vijaya Kumar

Mayor Rayapati Mohan Sai Krishna, SP Mahesh Chandra Laddha, MLC K.S. Lakshmana Rao and others releasing ‘Pranadata’ in Guntur on Saturday. —

GUNTUR: Mayor Rayapati Mohan Sai Krishna and Superintendent of Police Mahesh Chandra Laddha on Saturday released ‘Pranadata’, a documentary shot by www.friends2support.org, an online portal on voluntary blood donation.

The day marked the observance of the World Blood Donation Day and the programme was attended by personalities from various fields, including MLC K.S. Lakshmana Rao and GGH Blood Bank in-charge Anusaya.

The 13-minute documentary was entirely shot in Guntur by K. Srihari, a photographer in the Police Department with the support extended by Care Voluntary Organisation.

The SFM 93.5 radio channel was the media partner covering the programme live and Vasireddy Venkatadri Institute of Technology too provided support.

Working professionals, doctors and engineering students were cast in the documentary, which highlighted the growing concern over the shortage of blood donors and the utility of the online portal – www.friends2support.org – in finding the right donors within minutes at the right time.

After formally inaugurating the celebrations, the Mayor explained about the growing importance of voluntary blood donation and the need to have quality equipment at various blood banks.

Calling upon the youth to encourage blood donation, he said that several awareness programmes on blood donation had dispelled many myths on the blood donation.

Mr. Mahesh Chandra Laddha appreciated the efforts of the organisers for designing a website and creating a common platform on which blood donors and recipients came together. Calling the website a unique feature, he said that it facilitated voluntary blood donation without involving any costs.

The MLC said that he was associated with the organisation for about three years and said that it created a unique facility for voluntary blood donation. The fact that the organization, which had only 250 members to begin with, has over 50,000 registered donors speaks volumes of its instant appeal, he said.

Mementoes were presented to K. Viswanath, G. Pavan Karthick, Ch. Vijay Sekhar, Ch. Srinivas, Kaushik and Padma for acting in the documentary. Online portal chief advisor S. Ramesh thanked everyone for making the initiative a success.

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