The Hindu : Karnataka / Bangalore News : Traffic police, software professionals join hands to promote road safety

Online edition of India's National Newspaper
Tuesday, Jun 17, 2008
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Karnataka

Karnataka - Bangalore

Traffic police, software professionals join hands to promote road safety

Staff Reporter

Project to create awareness about traffic rules launched
Carpooling concept to be popularised

BANGALORE: A pilot project to promote road safety, education and awareness was launched here on Monday by the Bangalore traffic police in association with “People for a Cause,” an organisation of software engineers.

The campaign is aimed at creating awareness about traffic rules among the public and reduce violation of traffic regulations.

Deputy Commissioner of Police, Traffic (East), Seemanth Kumar Singh urged software engineers to extend their support to ease the traffic problems in the city.

The police department is optimistic of further support from software engineers, he said.

“Even though this is a small project, we consider it as pilot project. In the first phase, the campaign will be carried out on 80-foot Road in Koramangala. The campaign will be extended to other parts of the city based on its success,” Mr. Singh said.

He said that banners had been put on the roads, and pamphlets and CDs would be distributed during the campaign.

The police had informed the software companies to screen the CDs during the lunch break.

People for a Cause, which is a group formed by software professionals, plans to influence road users to follow rules under the theme “Together we can make a difference.”

At the same time, the group wishes to popularise the carpooling concept through “commuteasy.com” supported by the city traffic police to decongest the city roads. Speaking to The Hindu, one of the organisers of the drive Neeraj Sharma said: “Road safety is threatened in Bangalore due to rash and negligent driving, over speeding, drunken driving, driving on footpath, zig-zag driving, jumping traffic signals and other traffic violations. This is mainly due to ignorance of safe riding and scant respect for road regulations.”

Software professionals working in Dell, NetApp, IBM, Fidelity, Misys, LG, Yahoo, Sasken, Sony, Novellus, Covansys & Embassy Group situated in EGL complex Maruthi Infotech complex have come forward on their own to participate in the drive.

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