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Ford small car plans on track

Special Correspondent

Launches new Fiesta variants priced at Rs. 6.20-7.15 lakh (ex-showroom Delhi)

— PHOTO: SHANKER CHAKRAVARTY

AESThETIC AND ATHLETIC: Michael Boneham, President and Managing Director, Ford India, unveiling the new Ford Fiesta 1.6S and Fiesta SXI in New Delhi on Thursday.

NEW DELHI: U.S. auto major Ford on Thursday said its plans to enter the Indian small car market by 2010 were on track.

“We are considering petrol and diesel variants of the proposed new small car which is being designed keeping in mind the Indian conditions. It will mark our entry into a completely new segment,” said Ford India President Michael Boneham. The company has already announced an investment of $500 million for setting up a new facility for manufacturing small car and engines.

Ford launched two new variants of its sedan Fiesta with 1.6 petrol and 1.4 turbodiesel engines, priced between Rs. 6.20 lakh and Rs. 7.15 lakh (ex-showroom Delhi). “Now the new Ford Fiesta model range includes three petrol variants — 1.6 EXI, 1.6 ZXI and 1.6 SXI — and three turbodiesel variants — 1.4 EXI, 1.4 ZXI and 1.4 SXI. In addition, the Fiesta 1.6 S, a sport variant, has been uniquely developed for a demanding segment of Indian consumers,” said Mr. Boneham.

Comfortable interior

“The improvements to the Fiesta range reach far deeper than its bold, expressive headlamps and more comfortable interior. Our engineering teams have improved Fiesta’s occupant safety, refined its already impressive driving dynamics and developed the sporty 1.6 S variant.

The improvements that enhance the new Ford Fiesta are based on direct customer feedback and preferences,” he said.

“The bold styling of new Fiesta indicates a clear move toward European design cues and is a true reflection of the Ford Fiesta’s exciting on-road character. We see a growing niche in the Indian market – a discerning set of customers who enjoy driving and want a car to reflect their individual personality and style,” Mr. Boneham added.

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