The Hindu : Andhra Pradesh / Hyderabad News : New models from Ford stable roll out

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Friday, Jun 27, 2008
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Andhra Pradesh

Andhra Pradesh - Hyderabad

New models from Ford stable roll out

Special Correspondent

Soha Ali Khan introduces the new Ford Fiesta models; shares her association with Ford

Model range includes petrol and turbo diesel variants
Top-end Fiesta SXI offers luxurious, beige leather seats

-Photo: Nagara Gopal

Hot wheels: Actor Soha Ali Khan and Michael Boneham, President and Managing Director of Ford India, at the launch of Ford Fiesta 1.6S, in Hyderabad.

HYDERABAD: Actor Soha Ali Khan introduced the new Ford Fiesta models to the city on Thursday promising style, performance, safety and comfort in the mid-size car segment.

She shared her association with Ford, where she first worked as an employee before moving into Bollywood, and the city that she considers like a second home. Michael Boneham, president of Ford India, who was present at the launch said that fresh and exciting new Ford Fiesta gives consumers the choice between Ford India’s advanced and efficient Duratec (petrol) and Duratorq (turbo diesel) engines. Both engines are fuel efficient and produce class-leading performance.

Range

The new model range includes three petrol variants - 1.6 EXI, 1.6 ZXI and 1.6 SXI - and three turbo diesel variants - 1.4 EXI, 1.4 ZXI and 1.4 SXI. In addition, The Fiesta 1.6 S - a sport variant that has been uniquely developed for a demanding segment of Indian consumers is also a part of the new entries into the Indian market. The range is priced from Rs. 6,29,000 for petrol variants and from Rs. 7,10,000 for the turbo diesel models. The Fiesta 1.6 S, available only with the 101PS petrol Duratec engine, is aggressively priced at Rs. 7,24,000 (Ex-showroom, Hyderabad).

Improvements

Mr. Boneham said that the improvements to the range reach far deeper than its bold, expressive headlamps and more comfortable interior. “Our engineering teams have improved Fiesta’s occupant safety, refined its already impressive driving dynamics and developed the sporty 1.6 S variant.

The improvements are based on direct customer feedback and preferences,” he said.

He said the new Fiesta interior is vastly improved with comfortable, sophisticated new fabrics, colours and finishes. The top-end Fiesta SXI offers luxurious, beige leather seats while the Fiesta 1.6 S offers Ebony and Jasper Blue interiors combined with a liquid metal audio surround and central console.

Audio units

The 1.6 S and SXI series feature advanced CD audio units with MP3 capability and a dedicated audio input jack for iPods and similar MP3 players.

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