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Now it has become harmful to the wallet

V.S. Palaniappan

Photo: M. Periasamy

TOUGH RIDE: Fuel price rise has made a big hole in their purse. —

The increase in prices of petroleum products has resulted in motorists using two-wheelers to plan their work schedule. It has also taught them of how to conserve fuel which earlier used to be the campaign slogan “save fuel in the nation’s interest”. But now failure to do has proved to be harmful to their wallet.

The increase in petrol price by Rs. 5 has left a raw deal for customer-relation executives, marketing professionals, service mechanics, delivery boys, cellular firm sales representatives/collection agents and restaurants that deliver food items.

Employees of a private manufacturing firm in Singanallur who stay together in one colony now engage a car and share fuel cost instead of going on their own two-wheelers to the office every day. Those travelling by car to office every day have now started using two-wheeler, points out Praveen, an employee of a manufacturing unit. Those who used to travel on their own two-wheelers alone now take a colleague living nearby and the arrangement is vice versa next week. A leading restaurant in the city that delivers non-vegetarian food for orders worth over Rs. 250 is hard pressed to bring down its expenditure on fuel for delivery vehicles. For supplying for 60 to 85 door deliveries on an average, the firm was spending heavily. Now with the increase in prices of fuel, the restaurant has started charting down the orders area-wise and a route plan is made for every vehicle so that repeated trips are avoided. When the orders are booked after 1 p.m., the restaurant manager finds it difficult to go by the route map for each vehicle and is forced to deploy another vehicle.

When the party waits for the food, there is no scope for planning the delivery. The increase in the door delivery charges is the case with almost all fast food and pizza outlets. Similarly, service mechanic of a reputed consumer durable firm, R.M. Shivakumar says: “till 10.30 a.m., we wait for the service calls. Line them up according to the location and plan it in such a way that we travel minimum avoiding round about trips”. Praveen and Navaneeth, executive in-charge of customer relations bills delivery and cheque collection for a cellular firm says “every day we start from the far end area and start reaching back the city towards lunch time. Earlier we visit offices as per the calls but certainly it required planning”.

Three wheel cargo vehicles of a department store that deliver grocery items and packaged drinking water firms that supply mineral water cans to houses and offices also plan their delivery schedule and late orders are some how squeezed in with the spare cans loaded on to every vehicle depending on the location of each vehicle.

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