The Hindu : Business : Honda launches CBF Stunner

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Tuesday, Jul 01, 2008
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Honda launches CBF Stunner

Special Correspondent

The three variants have been priced between Rs. 47,070 and Rs. 51,655

800 cc superbike next year
Two new models in the pipeline

— PHOTO: S. SUBRAMANIUM

HIGH ON STYLE: Shinji Aoyama (left), President and CEO, Honda Motorcycle and Scooter India, and Kenji Kawaguchi, Operating Officer, General Manager, Planning Division, Honda Motorcycle, R&D Centre, Japan, launching the company’s bike in New Delhi on Monday.

NEW DELHI: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100 per cent two-wheeler subsidiary of Japan’s Honda Motor Company, on Monday launched its new bike ‘CBF Stunner’. Targeted at youth, the new 125cc motorcycle, with 11 bhp engine and five-speed transmission that comes in three variants, has been priced between Rs. 47,070 and Rs. 51,655 (ex-showroom, Delhi).

Addressing a press conference here, HMSI President and CEO S. Aoyama said: “With its high-on-style features, the new bike promises to provide its customers an ultimate experience of a true Honda bike. The new bike is a reflection of Honda’s worldwide sports bikes. In India, we will continue to bring exciting products and be a full line company by 2010 starting with 100cc motorcycles and fun bikes.” The bike would be available across the country from the third week of July. According to HMSI Sales and Marketing Head N. K. Rattan, the company plans to sell 10 lakh units — seven-lakh scooters and three lakh bikes — in the current fiscal and the launch of the new bike will help them achieve the target. “We plan to sell 80,000 units of CBF Stunner in the current financial year. At present, our production capacity is about 12 lakh units, but it can be stretched up to 13.5 lakh units.”

Indicating that HMSI would launch two new models this year, Mr. Rattan said: “We hope to introduce our 800cc category superbike next year that will be priced above Rs. 10 lakh. The company will import these high performance bikes as a completely built unit. We also hope to see our market share going up from the current 11 per cent to 15 per cent by 2010.”

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