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Focus on South India Bets on booming realty sector NEW DELHI: Lafarge Boral Gypsum India (LBGI), building materials and interior solutions provider, on Friday said it would consolidate its position in the domestic construction industry, targeting multiplexes, malls, hotels and other big construction projects. The company, a 50:50 joint venture between Lafarge, the French major in building materials, and Boral, the Australian constructional materials group, inaugurated its first Rs. 100-crore production plant in Rajasthan on Thursday with production capacity of one-crore sq. metre gypsum boards annually. LBGI enjoys a 20 per cent share in the gypsum board market. Addressing a press conference here, LBGI CEO Olivier Chaudet said the use of interior decoration solutions was growing in India, thanks to its booming construction and realty sector. “In South Asia, India is our main focus. Discussions are on with PVR and other multiplex chains. We are looking to provide highly technical solutions like acoustics installations,” he added. According to Mr. Chaudet, “We offer the construction industry and the general public innovative solutions bringing greater safety, comfort and quality to their everyday life. India represents strong potential for the development of the gypsum business, with a highly sophisticated construction market and immense needs for new commercial and residential spaces.” “We are aiming at substitution of traditional material by our innovative solutions. The growth phenomena will continue, hotels, malls, residential spaces will be constructed. Renovation will also fuel the sales of our product in India,” he added. LBGI is importing around 30-lakh sq. metre of gypsum boards from facilities abroad, out of which around 30-35 per cent is consumed in South and 20 per cent in North.
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