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On a mission to promote greenery

Staff Reporter

Shrenik Rao is on a cycle yatra urging people to plant trees



Stupendous task: Shrenik Rao on the Penganga river bridge near Andhra Pradesh-Maharashtra border.

ADILABAD: When young Shrenik Rao’s effort in support of the United Nation Enviroment Programme’s (UNEP) Billion Tree Campaign ends in August, our environment will be richer by 10 million trees.

The Hyderabadi who teaches Information and Politics at Scotland’s Napier University and runs a media organisation called Dolsun Inc, is currently on a cycle yatra between Kanyakumari and Kashmir urging people to take a pledge towards planting more trees.

The spirited mountain biker has been successful since the inception of his nearly three month yatra as the Hyderbad Urban Development Authority (HUDA) vowed to plant 2.5 million trees. This is about a fourth of his goal of getting people to pledge to plant 10 million trees.

Media partner

The New Delhi Television (NDTV) has become the media partner of Shrenik Rao in his campaign and Sify the internet partner. “The news channel regularly telecasts events from my journey and I write blogs on Sify,” explains the bicyclist about the support he gets from the two organisations. NDTV accesses the pictures and video clippings that are captured by the cameraman accompanying Rao.

“My effort can be called a marriage of sport, energy and environment. I spend energy through the sport of cycling and taking across with me in the process the message on environment,” is how he elucidates the journey.

The most remarkable aspect about this alumnus of the prestigious London School of Economics is his clear headedness over the objective he set out to achieve.

“I wanted to be proactive in finding a solution to environmental related issues. It is better than just complaining about it. By undertaking to cycle for about 4,500 kms I want to set a precedent for people of my generation. I want to tell them forcefully to be a lot more careful with the environment,” observes an ardent Rao.

His method has not just attracted attention but it has also evoked good response. “Students at the International Business School, Hyderabad pledged to keep their environment clean.

They even cycled up to some distance with me,” he recalls one of his experiences that are to be compiled into a book.

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