The Hindu : Business : TVS Motor introduces Apache version

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Tuesday, Jul 08, 2008
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TVS Motor introduces Apache version

Special Correspondent

The 160cc bike is priced at Rs. 64,990 (ex- Delhi)

— PHOTO: S. SUBRAMANIUM

PREMIUM BIKE: H. S. Goindi, Head, Marketing, TVS Motor Company, launching Apache RTR FI motorcycle in New Delhi on Monday.

NEW DELHI: TVS Motor Company on Monday unveiled the advanced version of its bike ‘Apache’, a move aimed at consolidating its position in the premium segment. Priced at Rs. 64,990 (ex-showroom, Delhi), the new 160cc ‘Apache RTR FI’ comes with a 15.7 bhp fuel injected engine.

Better fuel efficiency

Addressing a press conference here, H. S. Goindi, Head (Marketing) said the fuel injection technology deployed in the new bike gives better fuel efficiency and crisper throttle response. The company plans to sell 12,000 units of Apache bikes in the current fiscal.

Stating that the Chennai-based company was aiming at strengthening its presence in the premium segment with this launch, Mr. Goindi said that TVS Motor would introduce two more products in this segment by the end of 2008.

“We hope to grow by 15-20 per cent this fiscal to touch sales of 15 lakh units and increase our market share from 16 per cent to 18 per cent by March 2008. The worst is over for bikes as the industry has started gaining momentum at about 10-15 per cent after last year’s slump,” he added.

Export strategy

Talking about the company’s export strategy, Mr. Goindi said they hoped exports to grow by 40 per cent this year.

Apart from 53 countries to which the company exports its products, it was also looking at new markets in the Association of Southeast Asian Nations (ASEAN) region. The company’s plant in Indonesia would be playing a role in it, he added.

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