The Hindu : Business : Audi introduces new A4 sedan

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Friday, Jul 11, 2008
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Audi introduces new A4 sedan

Special Correspondent

Plans to sell 1,000 cars by year-end
Comes with a choice of two engines

— PHOTO: PAUL NORONHA

NEW GENERATION: Benoit Tiers, Managing Director, Audi India, with the new Audi A4 launch in Mumbai on Thursday.

MUMBAI: Audi, the German luxury car maker, has launched its new Audi A4 sedan in India. The car is based on an entirely new technical concept offering considerable advantages over its predecessor. The prices for the new vehicle start at Rs. 29 lakh (ex-showroom Mumbai without CST, transportation).

According to Benoit Tiers, Managing Director, Audi India, “The Audi philosophy of ‘Vorsprung durch Technik’, the consistent innovation, has showed the way for the new generation Audi A4. As we target sales of 1,000 cars in India by the end of this year, the new Audi A4 will be a crucial product to help achieve this goal.” Audi plans to import the car initially. By the end of the year, it will build it locally as a completely knocked down unit.

The new vehicle comes with a choice of two engines — the 2.0 TDI multitronic with a power-output range of 105 kW (143 bhp) and the 3.2 FSI tiptronic Quattro with 195 kW (265 bhp). Both use the direct fuel injection principle — FSI technology for the petrol engine and the common-rail system for the TDI unit.

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