The Hindu : Andhra Pradesh / Hyderabad News : What goes into that hot cuppa?

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Wednesday, Aug 13, 2008
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Andhra Pradesh

Andhra Pradesh - Hyderabad

What goes into that hot cuppa?

K. Srinivas Reddy

Tea and Coffee World Cup Asia 2008 to start from November 20

— Photo: Mohd. Yousuf

Steaming brew: The tea and coffee symposium will be organised at Hitex Centre.

HYDERABAD: A true Hyderabadi might instantly opt for a hot cup of Irani chai after a sumptuous dinner of the famed Hyderabadi Biryani. But making tea or marketing tea and coffee products is no ordinary matter. And when experts from more than 30 countries, dealing with tea and coffee, gather in Hyderabad in November, their discussion points are bound to be interesting.

The three-day Tea and Coffee World Cup Asia 2008 slated to start on November 20 at Hitex Exhibition Centre here, will bring some best brains dealing with teas and coffees to discuss a variety of issues ranging from ‘changing face of a tea bag’ to ‘the dynamics of Russia’s instant coffee market’.

During the three-day programme being organised by two publications -Tea & Coffee Asia and Tea & Coffee Trade Journal, some of the best brains in the industry will be attending brainstorming sessions. There would be Tea and Coffees symposia on topics like: What makes a good tea great? Teabag Paper – The Future, Coffee Cultures of Asia.

It’s not just symposia. There are coffee classes to be conducted by Barista Academy on ‘Brewing the correct shot of espresso’ dealing with using correct espresso blend and importance of correct grind size adjustment, or on ‘Cappuccino – an artist’s impression’ focusing on correct ways of milk steaming, learning correct temperature and identifying a good foam of milk and pouring the milk for good presentation.

And the best part of the three day programme is the free tasting of South Indian teas showcasing different varieties and from Sri Lanka. The Sri Lanka Tea and Tasting Class would provide an opportunity to try the verities like Ruhuna, Kandy, Dimbula, Uva, Uda Pussellawa and Nuwara Ellya tea, according to the organisers.

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