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Bajaj Allianz launches Insta insurance product

CHENNAI: Bajaj Allianz General Insurance has launched an innovative format of buying insurance. Branded as ‘Insta Insure’, the company has rolled out its first product in the health insurance segment — Family Health.

Addressing presspersons here on Friday, Swaraj Krishnan, CEO, Bajaj Allianz General Insurance, said the uniqueness of the product would be the instant availability and commencement of the cover. The coverage would commence the moment it was activated through SMS or call centre or any of Bajaj Allianz’s office. Other features included minimum documentation, no medical tests and easy claims procedure, Mr. Krishnan said.

The product is available for all aged between 18 and 45 years in four options. Initially the policy is available in major cities. It is targeted predominantly at first time purchaser who did not have a basic health insurance cover. The policy could also be bought as a complementary cover to an existing health insurance product.

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