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Value chain to link farmer to trade proposed

Staff Reporter

Photo: M. Periasamy

FOR Better development: J.P. Mittal, National Coordinator, National Agricultural Innovation Projects, speaking at Tamil Nadu Agricultural University in Coimbatore on Wednesday. –

COIMBATORE: The uniqueness of the National Agricultural Innovation Projects (NAIP) is that it is consortium approach based on the public-private partnership mode where many stakeholders are involved in the long chain starting from production to consumption. The goal of this value chain is to link the farmer to the market, J.P. Mittal, National Co-ordinator (NAIP), said here on Wednesday.

Speaking at the launch of two NAIP projects at the Tamil Nadu Agricultural University (TNAU), he said the market mentioned in the value chain should not be just restricted to selling the produce. It should take the form of a full-fledged trade to make the farmer a businessman.

‘Value Chain on Flowers for Domestic and Export Markets’, and ‘A Value Chain on Industrial Agro-forestry in Tamil Nadu’ are the two projects that have come to TNAU. The project duration is for four years and one month.

Launching the projects, Vice-Chancellor C. Ramasamy said: “The project with an outlay of Rs. 3.7 crore on flowers will aim at optimising cost effective and improved production, post-harvest and value addition technologies for the important flower crops like jasmine, marigold, carnations and dry flowers.

It will also involve imparting training to growers and entrepreneurs, besides creating a floriculture data base and facilitating market linkage along with supply chain management for domestic and export trade.”

Speaking on the agro-forestry project, he said the biggest challenge faced by wood-based industries was the unavailability of raw material. Also, plantations raised by farmers using unimproved seed-based progenies yielded poorly. The project with an outlay of Rs. 3 crore was expected to address such issues relating to agro-forestry.

The projects also aimed at improving the socio-economic status of the farmers and entrepreneurs, empower women, provide employment opportunities to unemployed graduates, and promote exports.

Experts and officials from the horticulture and forestry sectors spoke.

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