The Hindu : Business : Good results for Tata AIG Life

Online edition of India's National Newspaper
Monday, Sep 01, 2008
ePaper | Mobile/PDA Version

Business

Business

Good results for Tata AIG Life

Special Correspondent

Pursuing micro-insurance initiative

Embarks on massive expansion plan in the State
Two villages in Idukki are 100 per cent insured

KOCHI: Tata AIG Life is actively pursuing micro-insurance initiative in Kerala in association with civil society organisations.

The company’s micro-insurance programme saw a 200 per cent year-on-year growth in terms of policies and premium, according to Joydeep Roy, chief distribution officer, Tata AIG Life.

Kerala has been identified as a key market for overall growth of the company. The company has embarked on a massive expansion plan in Kerala with the launch of 11 offices, taking the total number of offices in the State to 32.

The number of insurance advisers in Kerala has gone up to 6,000.

Two villages in Idukki have become 100 per cent insured because of the micro-insurance schemes launched by the company there.

Vijay Athreye, vice-president and head, Rural & Micro Insurance, said the micro-insurance scheme was being extended to more villages and seven more villages were expected to become fully insured soon.

The company has established a dedicated micro-insurance sales office in Kannur to facilitate greater reach into rural areas.

Tata AIG has also tied up with 1298 Dial for Ambulance service, a non-governmental initiative.

Fifteen ambulances will be available in the districts of Alappuzha, Ernakulam, Kottayam and Thrissur.

Printer friendly page
Send this article to Friends by E-Mail

Business