Kerala - Thiruvananthapuram   

BSNL ‘mela’ becomes a national model

THIRUVANANTHAPURAM: Onam has brought some sweet tiding for the officers and employees of the Kerala Circle of the public sector Bharat Sanchar Nigam Limited (BSNL). The innovative marketing ‘melas’ conducted by the BSNL Circle has become a national model.

In a communication to K.S. Srinivasan, chief general manager, Kerala Circle, BSNL chairman and managing director Kuldeep Goyal has said that the example set by the Kerala Circle, beginning with a highly successful marketing initiative in Thiruvananthapuram in mid-July, was being referred to all the other territorial circles of BSNL for initiating similar action.

He pointed out that ‘in the present competitive scenario, which is going to become tougher, such initiatives are necessary.’

The BSNL Kerala Circle had conducted 24 ‘melas’ in 11 districts raking in additional revenue of Rs.1.82 crore. The ‘melas’ had also resulted in registration for 7,653 new landline/WLL connections, 2,428 broadband internet connections, 10,549 mobile prepaid connections and 1,482 mobile post-paid connections besides revival of 6,012 landline connections through a one-time-settlement process. Recharge coupons and ITC cards worth Rs.2.93 lakh were also issued at these ‘melas’.

The ‘mela’ was a unique experiment for the public sector behemoth which is faced with stiff challenge from the more fleet-footed private players. Employees, cutting across political and trade union affiliations, were taken board through an elaborate exercise in creation of stakeholder awareness. Hundreds of employees worked without a care for the clock to make the ‘melas’ a roaring success. The experiment was later replicated successfully in other parts of the State.

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