Andhra Pradesh - Vijayawada   

‘City transforming into a super trade hub’

Dealers of ITC products being felicitated by the company’s representatives at a programme in Vijayawada on Sunday.

VIJAYAWADA: With robust growth in people’s purchasing capacities, the city is transforming into a ‘super trade hub’ in the coastal region. Trade leaders predict even bigger things to happen on the trade scene, as all standard companies are coming here to sell their products.

Over the decades, the city’s wholesale dealers have played a pivotal role in lifting its image as a trade hub. Acknowledging this, the ITC Ltd held a colourful function here on Sunday, when it felicitated some select wholesale dealers who had an excellent track record.

ITC area managers Anga Ramu and V. Surya Prakash referred to the immense potential of the city as an ever- growing trade hub and also as very attractive destination for major players. They reiterated the commitment of their company in honouring traders and dealers, who made yeoman contributions to the growth of trade.

Gaddam Subba Rao, president of Vijayawada Chamber of Commerce and Industry, along with the ITC officials, felicitated the wholesale dealers on the dais. Speaking on the occasion, he said the trade flourished over the decades in the city mainly because of the quality products offered by the trade and industry here.

Mr. Subba Rao hoped that the trade would show a greater enthusiasm and commitment in upholding high ideals.

He lauded the efforts of the ITC in upholding standards and providing support to the cottage industry. “My association with ITC is nearly 55 years now. I must acknowledge their friendly and appealing style of service,” he added.

Mr. Ramu said it was in the tradition of the company to honour dealers and stakeholders as a token of recognition to their support and service. He said the city dealers were in the forefront of maintaining values and standards.

Mr. Surya Prakash appreciated the gesture of traders for responding to their invitation and gracing the occasion along with their families. He pointed out that this reflected the trade culture of the city, which attracted good patronage from people almost all over the region.

Nearly 15 traders were honoured with citations, shawls and certificates. Some were felicitated along with their families. They described it as a unique attempt that would remain a source of inspiration for them for ever.

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