Andhra Pradesh - Visakhapatnam   

‘Limca Fresh Face Hunt’ launched

Photo:C.V.Subrahmanyam

Sudhamsu Pokriyal, Director (Operations), Hindustan Coca-Cola, and Jagannadharao, GM (Chittoor), during the Limca Fresh Face Hunt programme in Visakhapatnam on Friday. . —

VISAKHAPATNAM: Ringing in the festive season, Limca, one of the India’s leading beverages, launched “Limca Fresh Face Hunt’ initiative in select markets in Andhra Pradesh on Friday. This initiative is designed to underline the “Lime ‘n’ Lemoni’ message of Brand Limca and is further complimented with a new dimension of freshness “Limca-Fresh Ho Jao”. The winner of this initiative will get an opportunity to appear in an episode of ETV’s popular show “Home Minister’.

Speaking on the occasion, Director, Operations (Hyderabad and Coastal AP) of Hindustan Coca-Cola Beverages, Sudhanshu Pokhriyal said that the ‘Limca-Fresh Jao’ communication is all about refreshing consumers. To innovatively communicate this proposition, the ‘Limca Fresh Face Hunt’ is launched for consumers in Andhra Pradesh, he said. This one-of-its-kind initiative would provide consumers a chance to win exciting prizes. He was confident that the Limca consumers would find the initiative appealing and exciting. The initiative is applicable on various pack sizes of Limca viz., 200 ml, 300 ml, 500ml, 600 ml and 1.5 and 2 litres pet packs. Consumers would have an opportunity to participate in the ‘vote for a star to become a lucky star’ contest to choose their favourite from ten leading TV stars. Consumers would have to look out for the unique 8 digit alpha-numeric code number under the crown and SMS the code along with the code of their favourite Eenadu TV Celebrity Contestant to 5600606 between 10 a.m. to 6 p.m. every day. The lucky consumers in the select market of AP will get a chance to win a digital camera every hour from September 27 to November 7.

It also provides consumers an opportunity to win a dinner date every day with the celebrity contestants, based on the maximum number of votes received by each celebrity.

The ten celebrity contestants for ‘Limca Fresh Face Hunt’ are Suma, Udaya Bhanu, Jhansi, Preethi Nigam, Shilpa Chakraborthy, Suresh, Nirupam, Ramesh, Satthi Anna and Raghu Kunchey.

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