The Hindu : Business : Virgin announces new tariff plan to attract youth

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Wednesday, Oct 15, 2008
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Virgin announces new tariff plan to attract youth

Special Correspondent

— PHOTO: Kamal Narang

COMPETITIVE: M. A. Madhusudan, CEO, Virgin Mobile India, at a press conference to announce its “New 50 paise STD Local” tariff for the prepaid segment in New Delhi on Tuesday.

NEW DELHI: Virgin Mobile, branded mobile services being offered by Tata Teleservices with a brand franchise with U.K.-based Virgin Group, on Tuesday launched a new tariff plan where all STD and local calls can be made at 50 paise a minute across networks.

Under the new tariff plan, STD calls would be charged at Rs. 1.50 a minute for the first three minutes each day, while the rest of the day the tariff would drop to just 50 paise a minute for up to 30 minutes.

Similarly, for local calls, for first three minutes of the day calls would be at Re. 1 a minute, then for the rest of the day the tariff would be 50 paise a minute.

Launching the new plan here, Virgin Mobile India Chief Executive Officer M. A. Madhusudan said: “The new tariff plan will help us further increase our share in the urban youth segment. Through a range of services and plans, we are also targeting a 10 per cent market share in the youth segment which is expected to reach $350 billion by 2010.”

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