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Want to buy diamonds, go online

— FILE PHOTO

Workers engaged in diamond cutting at a unit in Kerala.

Want to buy a diamond for your loved ones. Well, you don’t need to visit a jewellery shop. Just by a click of the mouse, you can buy certified quality diamond at fair price.Caratlane.com has just launched the first -of-its-kind portal to sell online certified and high quality diamonds.

Promoted by Mithun Sacheti, owner of well-known jewellery retailer Jaipur Gems, and Srinivasagopalan, an IT entrepreneur, Caratlane.com will, for the first time, offer a limitless choice for diamond buyers.

The portal will provide high quality diamonds certified by international agencies such as GIA (Gemmological Institute of America), AGS (American Gemmological Society), IGI (International Gemmological Institute, Belgium) and HRD (Hoge Raad voor Diamont, Antwerp) at prices that are 5 to 30 per cent cheaper than charged by most retail stores.

Most retail stores in India typically have a maximum of about 20–25 solitaires. This restricts the choices available to customers. In view of its tie-ups with manufacturers across the globe, Caratlane, on the other hand, will have an inventory of over 40,000 diamonds of all shapes, colour, cut and clarity at prices starting from as low as Rs. 15,000 and going up all the way to a few crore.

The jewellery is shipped to the customer within five to seven business days. This is indeed the fastest delivery timeline for custom-made jewellery. Most jewellers usually will take between 15 to 21 days to deliver jewellery from the time the order is placed. The portal carries extensive information on how to pick your diamond and get the best value for your money. Caratlane also offers several convenient payment options to meet the varying needs of consumers such as online credit card payment. Caratlane.com has set up a call centre and toll-free number.

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