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Vodafone not to renew England contract

LONDON: Vodafone will not renew its sponsorship of the England cricket team when the current four-year deal ends in 2010.

The mobile phone company, which has sponsored the national side for 12 years, said on Tuesday it will end the partnership after the winter tour of South Africa in January 2010.

The announcement comes amid a global financial crisis that has put pressure on sponsors of sports events and teams.

The England and Wales Cricket Board said it respected the decision. — AP

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