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Arbitron setting up technology centre

KOCHI: Arbitron of the U.S. is in the final stages of setting up its fully owned subsidiary, Arbitron India, in Kochi.

Arbitron is an international media and marketing research firm serving the media; radio, television, cable, online radio and out-of-home as well as advertisers and advertising agencies in the United States and Europe for the last sixty years. The Kochi centre, with an investment of over ten million dollars, is to come up at Tejomaya, L & T IT park inside Infopark. The centre will be formally inaugurated on January 5 by Steve Morris, chairman and President and CEO of Arbitron Inc.

Talking to reporters Shilen Sagunan, managing director and Vijoy Gopalakrishnan, manager (Analytics) of Arbitron said the Kochi centre would be set up as a world class facility for software engineering. It will play a key role in the development of technology and providing operational support for the implementation of Arbitron’s flagship service, Portable People Meter and other products which are being installed throughout the US and other countries.

Answering a question, they said the global meltdown has not affected companies like Arbitron, which continues to be on a growth path and is going on recruiting people. The centre would employ 280 technocrats in the beginning and is expected to double this number within a year .

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