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Nokia’s recycling campaign

NEW DELHI: Nokia will be launching its ‘Take Back’ campaign from Thursday (January 1) encouraging mobile phone users to dispose of their used handsets and accessories, regardless of the brand, at any of the recycling bins set up across Nokia priority dealers and Nokia care centres. For each handset dropped into recycling bins, Nokia will be planting a tree, besides giving gifts to people participating in its campaign.

As part of its initiative to educate mobile phone users on the importance of recycling of e-waste, India’s top mobile phone seller will begin the initiative from Delhi and then gradually roll out the programme in phases across the country. “We have laid out a robust recycling infrastructure across the country with over 1,300 recycling bins installed at our centre across India. We work with qualified recyclers around the world to ensure proper end-of-life treatment of used devices,” said Nokia India Vice-President and Managing Director D. Shivakumar.

The ‘Take back’ campaign aims to increase awareness of the concept of recycling.

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