The Hindu : Tamil Nadu News : ITC Limited may tie up with five cities for Wealth Out of Waste programme

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Tuesday, Feb 24, 2009
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Tamil Nadu

Tamil Nadu

ITC Limited may tie up with five cities for Wealth Out of Waste programme

K.V. Prasad

— PHOTO: S.SIVA SARAVANAN

DUAL BENEFIT: ITC’s scheme looks to reduce the burden of waste management on local bodies even as the company gets paper for recycling

COIMBATORE: After trying it out in six colonies in the city, ITC Limited looks set to tie up with five corporations (three in Tamil Nadu and two in Kerala) to expand its Wealth Out of Waste programme, under which it pays for paper waste collected from houses.

Six colonies in Coimbatore have joined this programme. The Residents’ Awareness Association, which has brought ITC into waste management in the city, has been generating awareness of this concept. If it is implemented across the city, the Wealth Out of Waste will offer the Coimbatore Corporation a major assistance in its Rs.96-crore Integrated Solid Waste Management Project by sparing it the burden of handling this kind of waste.

The project is being implemented under the Jawaharlal Nehru National Urban Renewal Mission, an infrastructure development programme spearheaded by the Union Ministry of Urban Development.

On a proposal made recently by ITC, the mission directorate has informed the Corporations of Chennai, Coimbatore, Madurai, Kochi and Thiruvananthapuram that they may consider handing over dry waste (papers, cardboards and plastic bags) to the company.

ITC recycles the paper waste for use in its commercial activities.

ITC has sought infrastructure support from the civic bodies. A tie-up with the Coimbatore Corporation will help ITC get around the problem of finding manpower to collect the waste from 72 wards. But it appears that the Corporation will not clinch any arrangement with the company, as it has already tied up with two other firms for waste management.

One of them will take up disposal of biodegradable waste and the other will tap landfill for clearing non-biodegradable waste.

According to sources in the civic body, a tie-up between one of the firms and ITC can be facilitated.

They will have to work out how this component of waste management can be implemented.

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