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Advertisements influencing children

Jaipur: Even as a majority of children get influenced by advertisements and consume junk food, parents, who succumb to their demands, are also responsible for inculcating unhealthy food habits, according to a recent study. The study, ‘Junk Food Trap’, which was carried out by the Centre for Consumer Action Research & Training , a Jaipur-based consumer advocacy group, found that 85 per cent children are influenced by advertisements. While around 35 per cent parents blame it on ads for the increasing demand of junk food among children, the study said both school administration and parents are equally responsible for the trend. PTI

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