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Tea consumption on the rise

KOLKATA: The per capita consumption of tea is on the rise in India with the country clocking an annual growth rate of between 3 per cent and 3.3 per cent, sources in the Tea Board said.

Per capita consumption has been pegged at 700 gm in 2008 against 693 gm in 2007. The southern States have played a role in bringing this increase in per capita consumption, sources said. While earlier, other than Kerala, none of the other three States were tea-drinking, now sales have picked up in Tamil Nadu, Karnataka and Andhra Pradesh.

The increasing rate of per head consumption of tea along with the rising population has translated into a comfortable position for the tea industry which now sees lesser tea in the pipeline. “This eases the pressure to export, besides reducing stocks in the pipeline”, sources said. In 2008, 793 million kg of tea was sold in the domestic market out of a production of 980.8 million kg.

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