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Available in metros and mini-metros Looking at in-shop branding to sell products
VERSATILE: G-Smart touch screen windows mobile. NEW DELHI: Taiwan-based Gigabyte Communications has entered the fast-growing smartphone market in India by launching its three latest hi-end handsets. The ‘GSmart’ touch-screen Windows Mobile phones are priced between Rs.17,000 and Rs.37,000. Talking to The Hindu, Gigabyte Technology India Pvt. Ltd. Country Head Prabodh Vyas said the growth in the hi-end phone segment in India was the fastest. “It is this market that we are targeting with our latest smartphones that double up as personal digital assistant (PDA),” he said. Informing that Gigabyte would soon launch four more smartphones, Mr. Vyas said the latest handsets come with technologies including smart touch, high resolution cameras, motion sensors, GPS, push mail, high speed connectivity tools, wi-fi and USB connectivity. “GSmart mobile phones bring together all the features that mobile phone users aspire for — multimedia, business and style. They incorporate the latest mobile technology and represent the next generation of mobile phones that bring high speed communication as well as entertainment at your fingertips,” Mr. Vyas said. “Our phones are also 3G enabled and we hope to capture this segment too. Our fully-loaded multi-media phones will be well received by business users, executives, professionals and students,” he added. According to Mr. Vyas, initially Gigabyte smartphones would be available in metros and mini-metros and then introduced in a phased manner in cities across India. “We will be increasing our sales force to market our products and also tie-up with leading retail chains and distributors to ensure its availability across the country. We are also looking at in-shop branding strategy to sell out products. We hope to sell at least 10,000 phones in the current year. The growth potential is immense and we hope to become a major player in this segment,” he added.
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