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BANGALORE: Ratnagiri Impex Pvt. Ltd., distributors of agricultural equipment imported from Europe, plans to open 70 retail outlets across the four southern States through the franchisee route. The chain will be under the Agrimart brand.
Chairman and Managing Director S. A. Vasudeva Murthy told reporters here that the company, together with the franchisees, would invest Rs. 14 crore in the initial phase.
Ratnagiri Impex was importing farm equipment, other than tractors and larger tillers, in the last ten years. “Nearly 25 per cent of the imported equipment have been modified for Indian farming conditions by the manufacturers,” he said.
Many small and medium farmers found the equipment handy as larger areas could be covered with minimum manpower. Smaller farmers were eligible for government subsidies ranging from 50 to 75 per cent of the cost. Spares and after sales service would be offered by all the outlets.
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