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BSNL to offer intercom facility for merchants

M. Dinesh Varma

Will allow them to contact each other free

CHENNAI: A sizeable segment of Chennai-based merchants will be provided intercom calling facility among the fraternity through the Intelligent Network (IN) facility of BSNL Chennai Telephones.

The “IN Virtual Private Network” (VPN) offering will allow enlisted merchants to use a short code to contact each other free over a Centrex (centralised exchange) facility. The BSNL is providing the Centrex facility through a dedicated exchange set up at its Haddows Road complex.

The Centrex feature for merchants in the city is to be formally launched on Thursday.

At present, about 6,000 members of the Federation of Madras Merchants and Manufacturers Association will have their landlines enrolled on the IN VPN facility.

The merchants’ association is an assorted organisation with members ranging from electronics hardware and pharmaceutical wholesalers to sports good traders and gem, leather and granite dealers. Chennai Telephones had earlier launched a similar facility for city and suburban police, looping around 12,000 mobiles and 2,000 landlines to the Intelligent Network.

“The capability is scaleable and we could expand the IN circuit to about one lakh users,” a BSNL official told The Hindu.

Already, the association has promised to rope in 4,000 more members to the group.

In offering the normally chargeable service free, BSNL expects long-term returns through a churn from rival operators who offer a similar facility as well as generating a substantial number of calls outside the IN circuit among merchants.

The Centrex facility allows group users to retain the same eight-digit landline number. The billing process remains the same and the instrument will continue to serve as a regular fixed phone for making outcalls. The user has to hit the hash key to access IN and use a unique short code to reach other members of the group.

The other features being offered to the merchants’ association are call divert facility to another member of the group and a separate telephone directory for the members.

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