The Hindu : Business : Analogics introduces hand-held devices

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Thursday, Oct 15, 2009
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Analogics introduces hand-held devices

Special Correspondent

The devices are targeted at banking, financial sectors
Company plans to set up a third unit in Hyderabad

— PHOTO: H. SATISH

REACHING OUT: Sanat Rao (left), Marketing Director, Intel South Asia, and M. Surender Reddy, Managing Director, Analogics Tech India, unveiling Intel embedded hand-held terminals in Hyderabad on Wednesday.

HYDERABAD: Analogics Tech India, a Hyderabad-based market leader in hand-held portable devices, launched new devices here on Wednesday using Intel ‘Atom’ processor technology targeting financial and banking sectors.

The sturdy-looking portable devices, Terrain and Atlas, would enable financial inclusion by reaching large chunk of rural population who do not have access to banking services in their areas. All the transactions done in the bank could be done through these portable devices without the necessity of a personal computer or a server.

“These hand-held terminals with highly compatible, low-power Intel Atom processor would run on Windows/Linux operating systems for various innovative applications in financial, industrial, and mobile technology sectors,” said Sanat Rao, Marketing Director, Emerging Markets, Embedded and Communications Group (EMG), Intel South Asia.

Addressing media persons, he said in view of the huge potential for hand-held devices, Intel was now focussing on this strategic market in India and emerging markets of Africa, South Asia and Southeast Asia.

Analogics Managing Director M. Surender Reddy said that the 15-year-old company supplied 2.5 lakh hand-held terminals such as hand-held biometric and barcode scanner, spot billing machines and the like so far and it now wanted to expand to higher-end sectors. He said apart from its unit in Nacharam with a manufacturing capacity of 30,000 units a month, mainly catering to the export market, another plant was set up at Uttarakhand. The third one would come up in a year at Hardware Park, Hyderabad, with a capacity of 50,000 units a month. The company, with revenues of Rs. 50 crore last year, hopes to double its revenue this year.

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