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BIG TV signs pact with Sony Music

Coimbatore: Reliance BIG TV and Sony Music have entered into a strategic agreement to showcase value added content on Reliance BIG TV’s DTH platform. Under the agreement, Reliance BIG TV DTH would premiere the Beyonce concert on its Pay per View (PPV) channels for four weeks starting from November 11.

According to Reliance BIG TV, “The agreement with Sony Music is in line with Reliance BIG TV’s commitment to provide the very best of home entertainment to its customers. Reliance BIG TV will offer Beyonce concert for Rs. 50 per view.

As part of its efforts to introduce non-film content, Reliance BIG TV has earlier showcased Michael Jackson’s Live in Bucharest concert and Pink Floyd’s Pulse from Sony Music on its PPV channels.

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