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Puri beach festival commences

Correspondent

The festival has the participation of just one troupe from abroad


It was announced that the festival would be made international with participation of troupes from SAARC nations

The festival has also lacked due publicity this year


BHUBANESWAR: With just one troupe from abroad, the so-called five-day international Puri beach festival being hosted by the Puri Hotel Association (PHA) with financial support of the State and the Centre commenced at Puri on Monday evening.

Tourism Minister Debi Prasad Mishra inaugurated the event that was launched by the Hotel and Restaurants Association of Orissa (HRAO) 16 years ago as India’s first festival of its kind. However, HRAO pulled out itself following a rift between the HRAO and PHA and the latter took over the event last year.

Minister Mishra, who chaired the festival committee meeting here last month, had announced that the event would be made international this year with participations of troupes from SAARC nations and involvement of the Indian Council for Cultural Relations and the Ministry of Culture.

However, contrary to the announcements, the festival has the participation of lone troupe from Bangladesh.

The festival has also lacked due publicity this year. The Capital City does not have any trace of publicity about the festival that claims to attract international attention. And the invitation card that has been circulated among few officials and the media agencies here do not contain the names of the troupes, artistes or the cultural events being presented daily in the festival while details of more than five dozens of guests have been highlighted in it.

“The state and central governments have a stake in the festival but none of these agencies have formulated any guideline for the festival hosts who care more for the politicians and bureaucrats than the artistes and the visitors.

As a result, the event, budgeted at about Rs.30 lakh, does not get the desired response from the tourists.

Its mission is missing; so also the focus,” admitted a senior officer of the tourism directorate here without wishing to be named. Contacted, festival committee chairperson R.K.Das Mohapatra admitted that “there were certain lapses in organizing the festival this year”.

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